Establish marketing timeline with major milestones.
Develop a master plan vision and positioning platform.
Create the community’s identity and branding with upscale logo designs and names.
Design a robust, content-rich website with on-going content updates.
Website will include interactive floor plans with furniture placement tool, providing stickiness and much more.
A splash page will allow us to begin collecting interest early in the process.
Create a complete site plan and floor plan illustrations for sales office and collateral materials.
Design collateral including brochures and other materials needed by the sales staff.
Recommend Welcome Center location, designer and exhibits.
Recommend and execute all displays for the Welcome Center including a virtual topo table to showcase master plan so visitors easily understand the vision for the community.
Propose designs for all marketing signage both on-site and off-site.
Recommend and execute all displays in the Sales Office including interactive presentations.
Develop and implement the media strategy including creation of print media and recommendations for placement in effective media sources.
Plan events including Grand Opening events. Separate Grand Openings would be developed for a variety of different groups including the public, the brokerage community, town officials and representatives of big Silicon Valley employers.
